Links

Here are some articles about innovation and new products that we've been reading:

• This Upfront, P&G may want to boost spend on Piggly Wiggly
  New research shows that the store now trumps TV for building awareness of new consumer products. - AdAge May 03, 2010
• Helping ‘green’ products grow
  When customers reach the cash register, they often forget their eco-friendly attitudes. Businesses can do a lot more to help would-be green consumers walk their talk. - McKinsey Quarterly
• How companies approach innovation - McKinsey Quarterly (free registration required)
• Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird - McKinsey Quarterly
• New Products Going Unnoticed: With all eyes on the economy, Americans aren't interested in trying out new products, a survey finds - Inc.com
• Market Rebels and Radical Innovation - McKinsey Quarterly
• Innovation 2008:Is the tide turning? -The Boston Consulting Group
• 40 of the Best Twitter Brands and the People Behind Them - Mashable.com

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