Lynda is a consumer-driven marketer with a strong track record of successful new product launches. She has over 20 years of experience developing and marketing new products to both women and men for Gillette, Procter & Gamble, and Clorox.
Lynda’s experience spans several brands and categories, including Oral-B toothbrushes, Gillette shaving (Venus and Fusion), and Tilex bathroom cleaners. Lynda has a passion for new product development, particularly developing consumer insight-driven ideas at the “fuzzy front end” of the innovation cycle. She has experience developing innovative new products for both men and women across a wide psychographic and demographic spectrum.
As a partner at CMI, she has led several direct to consumer projects for medical device clients, in such areas as diabetic peripheral neuropathy, at-home laser skin care, and women’s gynecological health. She has also been involved with development of a new positioning for an OTC brand line extension and new product development initiatives for a juvenile products company.
Lynda has an undergraduate degree from Cornell University and earned her M.B.A. at the Ross School of Business at the University of Michigan.