Recently, great work has been done to understand the core elements that define great brands and account for their significantly higher financial performance over the long-term.
The NPD Group has just released some new information about the State of the Home. I thought it was particularly interesting that when it comes to houseware purchases, consumers rely on facts rather than recommendations - except when it comes to single-serve coffee makers.
Anyone who has been responsible for developing advertising knows that it’s a nerve-wracking business. And the truth is that if the first round of creative your agency delivers is a disappointment, it’s probably your own darn fault.
