Marketing Strategy

5 (Really Good) Reasons You Should Use a Creative Brief

Lisa Brookins

Last Updated: January 9, 2012

Marketing Strategy
Tags: Advertising

Anyone who has been responsible for developing advertising knows that it’s a nerve-wracking business.  And the truth is that if the first round of creative your agency delivers is a disappointment, it’s probably your own darn fault.

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Know What Your Competition is Thinking!

Annette Herz

Last Updated: January 12, 2012

Marketing Strategy

“Keep Your Friends Close…and Your Enemies Closer”
So, what does this saying have to do with advertising? Absolutely nothing. But it has a lot to say about how you should view your competition. Many of our clients play in highly competitive categories...and need to monitor the competition constantly. For these clients, we offer a detailed analysis, assessing the motivation and potential strategy behind a competitive move. We advise these clients to know their own products well, but that of the competition even better.

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Ready, Set, Social!

Lynda Ferrari

Last Updated: January 12, 2012

Marketing Strategy
Tags: Social Media

As a marketer or business owner these days, I’m sure you’re inundated by the articles and webinars on getting involved in the social media conversation.  Recent headlines include: “Social Media Top Marketing Priority for CMOs Worldwide”, and “Fortune 500 Companies have Room to Grow on Social”.

If you’re working for a company that still has not jumped with both feet in and made a big mark on the social media landscape, there is likely a good reason why.

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