“Keep Your Friends Close…and Your Enemies Closer” So, what does this saying have to do with advertising? Absolutely nothing. But it has a lot to say about how you should view your competition. Many of our clients play in highly competitive categories...and need to monitor the competition constantly. For these clients, we offer a detailed analysis, assessing the motivation and potential strategy behind a competitive move. We advise these clients to know their own products well, but that of the competition even better.
