Recently, great work has been done to understand the core elements that define great brands and account for their significantly higher financial performance over the long-term.
As a marketer or business owner these days, I’m sure you’re inundated by the articles and webinars on getting involved in the social media conversation. Recent headlines include: “Social Media Top Marketing Priority for CMOs Worldwide”, and “Fortune 500 Companies have Room to Grow on Social”.
If you’re working for a company that still has not jumped with both feet in and made a big mark on the social media landscape, there is likely a good reason why.
