Compass Marketing Innovation designed a strategic business plan for our startup oral care company. Throughout the process, the advice and guidance provided by Lisa Brookins and her partners at Compass Marketing Innovation was indispensable. Compass provided us with the in-depth industry and competitor analysis that helped shape our product pricing and positioning. They prepared thorough financial projections that encompassed several marketing and sales scenarios. Compass fine-tuned our plan with input from leading marketing, financial, and clinical specialists. The completed business plan delivered by Compass is the most important tool we have to grow our business. Most importantly, our investors are confident and supportive. As our business evolves and expands, we are looking forward to continuing to work with the talented team at Compass Marketing Innovation."
What Clients Say
Compass Marketing Innovation (CMI) has managed several qualitative research projects for us over the past 18 months, and we are very pleased with the results. The CMI team quickly understands the marketing strategy and knows how to translate that strategy into clear, actionable research objectives. They did a good job covering all aspects of qualitative research, including discussion guides, screeners, and moderation, as well as coordination with the research facility which made it easy for us. The moderator is very effective at gaining quality input from every respondent to identify the rich insights that we're trying to uncover. In the end, we've got the actionable consumer feedback we need. I'd recommend Compass Marketing Innovation for anyone needing high quality, in-depth qualitative consumer research."
When it comes to business analysis and strategic planning, I cannot recommend Compass Marketing Innovation highly enough. In a short time they were able to help us analyze the factual data regarding a unique business opportunity and removed all the distractions/opinions that sometimes can get in the way of good business decisions. As a result of their work on our project, we made key changes to our product introduction, including branding and channel focus, which resulted in increased placement at launch. The simple fact was that Compass helped us understand the data, make appropriate changes to incorporate it into our decision making process and told us – straight to the point – what we needed to do in order to succeed. The reality of the market we were entering was new to us and they helped us plot the best path for success.”
As a medical device start-up, we were faced with limited marketing resources. Compass Marketing Innovation was a perfect fit for us and worked seamlessly with our team. We have a new-to- the-world product requiring the creation of a whole new category. Complicating our challenge was the need to position the new category to multiple physician specialties and multiple patient segments. Compass helped sharpen our focus and quickly brought clarity to the task by applying established consumer-driven marketing principles. Their advice, insight, strategic thinking and most importantly, leadership, was instrumental in helping us bring our new product to life. They helped us with consumer targeting and segmentation, positioning, brand strategy, and branding that formed a solid marketing strategy essential for our business plan. I would highly recommend Compass Marketing Innovation to any company in need of strategic marketing expertise in a way that complements its existing resources."
As one of the nation’s fastest growing consumer appliance companies, we brought on Compass Marketing Innovation (CMI) initially to supplement our existing Marketing resources. Now, more than a year later, CMI has provided valuable input to help shape our New Product strategy. Our relationship began when CMI assisted us with scenario modeling to better understand the potential impact of several key strategic decisions. CMI was instrumental in helping us detail our new product strategy and roadmap. CMI worked collaboratively with our organization. Most recently, CMI assisted us with an agency selection. Overall, CMI has provided us with valuable marketing expertise to position and to guide us toward continued success."
