At CMI, we use proven processes and tools to ramp up in your Consumer target area and Category.
Our clients include leaders in …
- Baby accessories
- Baby skin products
- Cosmeceuticals
- Dental instruments (consumer)
- Food, both for home, and in food service environments
- Over-the-counter (OTC) consumer products
- Skin anti-aging technology for home use
- Surgical procedures for women's health
- Small kitchen appliances for the home
- Toys & art supplies
Our recent engagements include …
- Advertising (TV, print, digital display) development and testing
- New Product concept ideation and development and testing
- Landscape and size-of-the-prize assessments
- Entry strategy (green field vs. acquisition) recommendations
- Full marketing plan development and execution of commercial innovation
- Customized qualitative and quantitative research
- New product development Project Management
- Trial Barrier study
- Usability testing
- Product Concept-in-Use testing
- New product pipeline shipment forecasting
- OGSM (Objectives, Goals, Strategies and Measures) workshops and consulting
- Social media planning and execution
We invite you to read a little about what our clients say about working with us.
