Discover the Unknown
What is the best way to enter a new category with an existing brand? Reposition a current product? Communicate with consumers? Maximize returns on a promising new technology?
We can answer all of these questions and many more.
- Landscape assessment
- Category analysis and business analytics
- Competitive product and positioning maps with opportunity area identification
- Category SWOT analysis
- Retail audits
- Digital audits
- Market excursions and trend-spotting
- Consumer target definition
- Qualitative market research
- Quantitative market research
- Size-of-the-prize analysis