Advertising Age Stat of the Day
Similar to a five-set championship match at a Grand Slam, Tennis Channel has a "Best of Five" winning strategy that scores for clients. Continue reading at AdAge.com
America's population is getting older, but the demographic shift varies widely by geography.
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
The DataCenter's agency report has the scoop on nearly 1,000 U.S. agencies, networks and holding companies, as well as key accounts, specialties execs, and profiles. Here are five stats from the report as a teaser.
In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.