Compass Marketing Innovation (CMI) has managed several qualitative research projects for us over the past 18 months, and we are very pleased with the results. The CMI team quickly understands the marketing strategy and knows how to translate that strategy into clear, actionable research objectives. They did a good job covering all aspects of qualitative research, including discussion guides, screeners, and moderation, as well as coordination with the research facility which made it easy for us. The moderator is very effective at gaining quality input from every respondent to identify the rich insights that we're trying to uncover. In the end, we've got the actionable consumer feedback we need. I'd recommend Compass Marketing Innovation for anyone needing high quality, in-depth qualitative consumer research."
National Leader in U.S. Coffeemakers Testimonial 1
Compass Marketing Innovation (CMI) has managed several qualitative research projects for us over the past 18 months, and we are very pleased with the results. The CMI team quickly understands the marketing strategy and knows how to translate that strategy into clear, actionable research objectives. They did a good job covering all aspects of qualitative research, including discussion guides, screeners, and moderation, as well as coordination with the research facility which made it easy for us. The moderator is very effective at gaining quality input from every respondent to identify the rich insights that we're trying to uncover. In the end, we've got the actionable consumer feedback we need. I'd recommend Compass Marketing Innovation for anyone needing high quality, in-depth qualitative consumer research."
